For adventurers and creators forging their own path.

If the traditional white picket fence isn't your jam, this is your space to build freedom, purpose, and a road-ready home that fits your lifestyle... entirely on your terms.

Is Life on the Road Right for You?

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west of normal

They say I embody the spirit of not just one, but many wild horses.

My heart has always been drawn westward, chasing the promise of open roads and untamed freedom. But it's art that blazes the trail.


our origin story

Freedom

Wild Expression

Dear visionary leader, We recognize the untamed creativity within you.

It's not just a part of you; it's the very essence of your soul. Our mission is to guide you beyond the confines of ordinary business practices, where your artistic expression becomes the driving force behind your impact and growth.

We've crafted a unique approach that harmonizes your artistic vision with strategic business acumen, allowing you to scale your impact without sacrificing the freedom that fuels your passion.

Imagine a world where your most audacious creative ideas become your most powerful business strategies. That's the West of Normal way—where your art leads, and unprecedented success follows.


<Crafting Visionary
  landscapes


Awaken Your Artistic Soul

At West of Normal, we believe in putting art first.

introducing

Join us as we unearth the hidden gems of business, where embracing the unconventional unveils extraordinary success. Each episode excavates the raw, unfiltered stories of visionaries who've transformed their peculiarities into prosperous ventures.

From overlooked niches to unexplored markets, we're unearthing the entrepreneurial treasures hidden in plain sight—one unique story at a time.

Each week, we’re diving headfirst into the wild, wonderful world of unconventional entrepreneurs, visionary misfits, and creative rebels who are rewriting the rules of business and life.

From my nomadic studio on wheels, we’ll traverse the landscape of innovative ideas, offbeat strategies, and those beautiful “aha” moments that happen when you dare to think differently.

So, if you’re tired of the same old hustle culture, if you believe your quirks are your superpowers, and if you’re ready to turn your weirdness into your greatest asset—you’re in the right place.

Buckle up, embrace your inner oddball, and let’s explore what lies West of Normal.

The Podcast where weird wins

Adele


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We believe that true impact comes from daring to be different. With wild hearts, free spirits, and an art-first perspective, we create brands as bold and unique as the people behind them.







We embrace the weird to make our work unforgettable.